Wednesday, January 6, 2010

Have More Smaller Events That Cost Little or Nothing

This article from the Chronicle of Philanthropy caught my attention for a number of reasons.

A Sleep-In Captures Donors' Attention:

GlobalGiving hosted their second annual "Great American Sleep-In," encouraging people to sleep-in on Black Friday and instead make a donation. First of all, I love anything that takes our minds away from materialism and towards helping others. I'm pretty sure I'm not the only one who feels this way, which is why events like these are successful. Secondly, I like the point that the development director makes: "If we can do a number of smaller events where we make a little bit of money and they don't cost us much, if anything, that will supplement our income and really raise awareness about who we are and what we do." This is a powerful and effective philosophy to go by in planning events for small nonprofits with little resources. It's a great philosophy for large nonprofits to make their dollars go farther, as well.

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