Sunday, November 8, 2009

Google Grants - Marketing Your Event

On Thursday I attended a seminar at Google on the use of Google Tools for nonprofits. The seminar also covered the process for getting a Google grant, which gives nonprofits free use of AdWords (the featured advertisements to the top and right of your search results). Since Google grants has become popular, they warned that it may take between four to six months before you hear if your proposal has been approved or rejected. However, if you have an annual event or know well in advance that you have a big event coming up, applying for a Google grant is a great way to get free, very targeted and effective marketing for your event. Even if you don't get the grant, AdWords allows you to name your own budget and therefore can be an economical marketing tool for your event.

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